Getting There

Almost got to where I want with this brief, since I wanted a quick turnaround, I am happy to say I think this will be resolved as of tomorrow so that allows me plenty of time to polish off everything else and start my other brief, which will, if I'm not careful, explode in my face.


Here is what I have been working on today, I have not done any of the other deliverables yet since the packaging will essentially dictate what the accompanying work will look like.

Had loads of Eureka moments today, after what was a relatively positive crit with Nick and Nat, it was discussed that the direction I was taking visually along with my rationale and tagline worked well. 


I chose the colours based upon the images I used for illustration purposes and have continued to use these throughout. The HEINZ brand concerning its Salad Cream products is primarily pastel/neutral/desaturated. 
I resolved the issues concerning colour at the crit, amends have been made and ran past fellow peers to confirm this, as well as reducing the opacity on the Garlic and Onion label background; which looks much better.


I had trouble with the visuals I had illustrated compositionally, but after some toying with them on the rosettes it became much easier.


A more uniform look of the flavours have been designed I believe, due to the cross section of the main flavour incorporated with the additional herb/spice/taste gives it a more distinct look. 


I think I am well on the way to finish off this brief by tomorrow, at least thats the general idea.

Heinz Crit Presentation

Sorry its awful, just had to get what I was doing today in context for my crit group so they know what I'm doing/getting on with.

Heinz Development of Ideas

Open publication - Free publishing

Open publication - Free publishing

After some time on the lightbox, the brief started to take some shape and flesh out a bit. The colours taken from the various ingredients seem to be working well, and the imagery fits within the brand without too much of a change,
This ensures that people discovering the brand for the first time can become instantly familar with the range of other products heinz has to offer.


Typeface used is Candara, as it looks as close as it can to the font heinz currently use. The real heinz font costs 40 pounds, which I cant afford and dont see the point sheling out for if I am only doing this brief for them and cannot see myself using the font in the near future.

Heinz Progress

Open publication - Free publishing - More design

MOUW Promotional Stickers

I picked some of the most desirable weapons based  upon the feedback from my peers and some gamers in my local community.
Mixed in with some of the visuals I am using for the adverts, this set of stickers would be a freebie in a magazine such as GamesMaster, OXm, nintendo magazine or other such related publications.

MOUW Promotional Adverts

These are the initial designs I came up with for the promotional material to accompany the MOUW brief. I accidentally selected a font, American Purpose, which turns out goes with the existing type I had selected for the project and looks damn good on a large scale.

So I chose to stick with it and personally I think it suits the brief also. Giving a contemporary feel to a rather extravagant subject, coupled with a young feeling typeface helps pull it together.

I recycled imagery I had used in the project since I wanted consistency, not to mention the fact the colours worked really well with what I had produced.

Although they may look good on screen, we shall see the results from the printers up here to determine if they are worth finalising.

The more developed selection demonstrates the use of existing imagery which I coupled with the niche 'gamer slang'/terminology;

+ PWND (powned) - Potentially owning/taking someone out mid-game, the 'potential' element is exclusive if the player manages to survive the onslaught from other players.

+ Bowser - Mythological being that exists in Mario games, aka the Mushroom Kingdom, similar to a dragon like turtle that can breathe fire. The evolutionary aspect rips into the fallacy of his existence.

+ Megaton - A place in Fallout 3 that you have responsibility for its existence, either you side with the elusive class and blow up the town, or you walk. Hence the 'weight' of the decision.

+ Toilet humour - This genuinely is a game (conker's bad fur day) where you take on what is literally a giant, opera singing feces. You destroy it by knocking out his sweetcorn teeth with toilet roll.

Minor Amendments

Just realised that the type and the logo were completely incorrect. I have made the relative amendments thus far, think I will be using a combination of colours that I  used on the t shirts for the sake of visual conformity.