Some possible thoughts on typefaces. Keeping in mind that I need something that goes with the channel five logo, but still manages to stand out. I first decided to work my way through some of the cliche type families, such as Komika, and Righteous Kill, as they seemed to hold onto some sort of comedic value.
However, it became apparent that a sans serif typeface would be required, not only because the channel 5 logo itself is sans serif, but because the audience is niche, young and implying that there is a sense of modernity.
I also wanted to make the type decisions as early on as possible, to make sure that I would not be spending such large amounts of time uuming and aahing over something best decided at the start.
This second sheet is more refining. Not entirely sure on what typeface to choose, I narrowed it down to only 5, and started to get a better idea of the characteristics of the typefaces and the effect it had on my textual assets.
Since I wanted to stick to something quite 'youthful' and slick looking, I decided to stick to the sans serif and drop the cliche/cheesy fonts, as I thought that the idents themselves should be able to visually communicate the idea of humour and excess, rather than overdoing it by throwing something like some out-of-place typeface.
This is the stage where the water is being held in the cup... of the logo. As soon as I started facing up the type to the logo, I got a better idea of what would work with it. Visually, I thought that the PTF Nordic treatment (top left) worked best, as it seems like something I would see off television adverts, and because it has a lot of surface area on the letters to work with since I will be using textures, this extra space will come in handy.
The other 2 typefaces looked good, but not quite hitting the mark, Sugo looked like it should be on a Sky channel or the SciFi channel, and the OldSans is too 'old' when considering my target audience. In terms of trying to appear youthful and modern, PTF hits the mark. Time for some grungy playtime.
