This is the result of limited visuals and a rebranding of the current logo design in set for mongolian shoe bbq. Feel like I have skitted dangerously close to plagiarism here, especially with the logo. However before I go any further let me clairify my intent, delivery and distribution methods.
The packaging itself is a result of a purchase, as is with any shoebox, but the concept being that it being obviously related to the loosely based theme of food concerning the promotion.
This is to give the chosen audience of the 18-30 age bracket a novelty in recieving their shoes in a way that is distinct, individual and makes them proud to have bought a pair of shoes from the website. Generally got good feedback from the initial designs, just that my problem analysis was a bit all over and not well thought through, but at this early on I would agree with this comment.
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