The Brief

This brief has many elements from other briefs thrown in to create a new one. The breakdown is as follows:

• Creating a brand/identity for a fashion/clothing company, along with promotional methods to effectively campaign the values of the brand/company (asos, in the logo)

• Research driven project; knowing your target market, background of subject matter and necessary target audience research (asos, in the logo, street talk)

• Character design/illustration as image based on subject matter relative to my own interests and views, as identified by relative research into subject (10 things you should know, street talk, my dogs are barking)

This hopefully gives me a focussed enough brief to work with, a clear enough design direction, but allowing me some space to work freely.

*Sorry about the format, issuu was being a pain and not uploading. Will upload a better one later.