Open publication - Free publishing
Open publication - Free publishing
After some time on the lightbox, the brief started to take some shape and flesh out a bit. The colours taken from the various ingredients seem to be working well, and the imagery fits within the brand without too much of a change,
This ensures that people discovering the brand for the first time can become instantly familar with the range of other products heinz has to offer.
Typeface used is Candara, as it looks as close as it can to the font heinz currently use. The real heinz font costs 40 pounds, which I cant afford and dont see the point sheling out for if I am only doing this brief for them and cannot see myself using the font in the near future.
This ensures that people discovering the brand for the first time can become instantly familar with the range of other products heinz has to offer.
Typeface used is Candara, as it looks as close as it can to the font heinz currently use. The real heinz font costs 40 pounds, which I cant afford and dont see the point sheling out for if I am only doing this brief for them and cannot see myself using the font in the near future.
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