MOUW Promotional Adverts

These are the initial designs I came up with for the promotional material to accompany the MOUW brief. I accidentally selected a font, American Purpose, which turns out goes with the existing type I had selected for the project and looks damn good on a large scale.

So I chose to stick with it and personally I think it suits the brief also. Giving a contemporary feel to a rather extravagant subject, coupled with a young feeling typeface helps pull it together.

I recycled imagery I had used in the project since I wanted consistency, not to mention the fact the colours worked really well with what I had produced.

Although they may look good on screen, we shall see the results from the printers up here to determine if they are worth finalising.

The more developed selection demonstrates the use of existing imagery which I coupled with the niche 'gamer slang'/terminology;

+ PWND (powned) - Potentially owning/taking someone out mid-game, the 'potential' element is exclusive if the player manages to survive the onslaught from other players.

+ Bowser - Mythological being that exists in Mario games, aka the Mushroom Kingdom, similar to a dragon like turtle that can breathe fire. The evolutionary aspect rips into the fallacy of his existence.

+ Megaton - A place in Fallout 3 that you have responsibility for its existence, either you side with the elusive class and blow up the town, or you walk. Hence the 'weight' of the decision.

+ Toilet humour - This genuinely is a game (conker's bad fur day) where you take on what is literally a giant, opera singing feces. You destroy it by knocking out his sweetcorn teeth with toilet roll.