Im starting to really get a feel for this set I did, from the initial type work, this font had a solid feel, that works almost as an image in itself. The colour choices were based on the games I had been looking into, and based on the 8 Bit resolution found on the old consoles.
I think I have exhausted this idea and am verging on turning this logo into something that would not be used, since it does not have a look that would appeal to - or communicate - the values of my brand. It now also runs the risk of looking like just another bit of pixel art, and not an easy to identify brand.
The stroke weights I have been using are something to capitalise on, since they seem to be a simple yet effective way to give my logo big impact.
This last set I did seemed to be the direction I want to take my identity. The shape of it would be more than perfect for putting onto clothing, since the shape is very close to the label found on clothes. The strongest ones that I will be taking further will be the middle two on the bottom, maybe including some pictograms such as a wreath or a controller to give the logo a some stronger footing.
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